The Japan Foundation
Performing Arts Network Japan
Contents
an overview
The recent state of corporate philanthropy in South Korea (Seoul based theater coordinator, Representative for Labo C.J.K.)
Korea Business council for The Arts
The Korea Business Council for the Arts got its start as an incorporated body in 1994, as South Korea's only corporate philanthropy organization. As of March 2005, the Council has 119 corporate members and is working toward the following aims: (1) promoting the spread of awareness of social contribution through the arts, (2) stimulating corporate philanthropy movements within the population and (3) promoting the spread of a global image through international tie-ups in corporate philanthropy. Specific activities include: (1) serving as a pipeline between corporations and arts and culture organizations, (2) running a corporate philanthropy awards program (since 1991), (3) a program of corporate-sponsored events that visit private homes and homes for the elderly, (4) organizing corporate donations of things like arts performance tickets and (5) awarding corporations for outstanding corporate philanthropy programs, etc.
Based on data from 2000, more than 70% of the money from the Council's member corporations for support of the arts goes to the cultural facilities operated by the corporations' own arts foundations. Among the funds going to private arts and culture organizations, the largest portion goes into the field of art (at 13%), while the amount going to the performing arts of music, dance and theater is rather small at about 8% of the total. One thing that must be noted about these figures is that rather than representing the figures for support coming from the Korea Business Council for the Arts itself, it represents the total amount of money going to support for the arts from the individual member corporations of the Council. In other words, it must be realized that corporate support for the arts by Korean corporations is not being conducted at the level of the Korea Business Council for the Arts as much as by the individual corporations or entrepreneurs.
For this reason, the Korea Business Council for the Arts does not really serve as a very effective pipeline when theaters or performing arts companies try to get financial support from corporations. However, it does play a major role as a channel for discussion about corporate philanthropy in South Korea and in helping to spread understanding of the concept of corporate support for the arts and culture.

Arts foundations of the individual corporate groups
Among the many public service foundations in South Korea, the four foundations that are particularly active in support of the performing arts are The Kumho Cultural Foundation of the Kumho Asiana Group, the Daesan Foundation of the Kyobo Life lnsurance Co., Ltd, the LG Yonam Foundation of the LG Group and the Samsung Foundation of Culture of the Samsung Group.
The Kumho Cultural Foundation concentrates its support in the fields of classical music and art. This Foundation's music department operates the Kumho Art Hall as a concert hall specializing in chamber music and has its own string quartet. It is a foundation known especially for its support of young musicians. Its art department runs the Kumho Museum of Art specializing in exhibitions and collection of Korean contemporary art.
Preparations were begun for organizing and funding the Daesan Foundation in 1992 and it officially began operations in 1997. Most of its patronage is in the field of literature and the Foundation takes as its key words "rural communities," "youth" and "literature." For this reason, its programs in the performing arts include a youth theater festival and regional theater festivals, and it has also supported the translation and overseas productions of Korean plays.
The LG Yonam Foundation opened its LG Arts Center in 2000 and has supported the performing arts world while operating of this facility. The theater gets a considerably larger amount of financial assistance from the Foundation than its own operating revenue, which means that the invited productions staged there as well as the productions it leases the theater out to are in effect getting indirect support from the Foundation. It is also helping to grow the performing arts audience and contributing to international exchange by inviting outstanding overseas productions to South Korea on a real-time basis.
The Samsung Foundation of Culture supports the performing arts through its literature awards program. There is also a play division in the Samsung literature awards program and the Foundation provides support for theater productions of the winning plays when they are staged. Many new playwrights have begun their careers from this award program and they are presently an important part of the Korean theater scene. The Association also created its Mampist program as South Korea's first private-sector overseas training program for theater artists with the aim of nurturing talent over the long term.

Arts support from public enterprises
Public enterprises that receive government funding or are directly run by the government have by nature a high level of community orientation and thus tend to be interested in public service programs. Among these, one enterprise that is especially prominent in supporting the performing arts are the Korea Racing Association (specialized non-profit organization), the Pohang Steel Corporation, the Korea Electric Power Corporation and KT&G Corporation. Besides these the Korea Gas Corporation and the Korea Land Corporation also have a relatively high level of interest in supporting the performing arts. Unlike the arts support programs of private-sector corporations that tend to gravitate toward commercial theater productions with entertainment value, these public companies select productions based on their contents and aims and tend to support works in the performing arts that are deemed to have social value, even if they may be less entertaining in nature.

Other forms of support for the arts
In addition to corporations that support the arts directly, there are also companies that provide support to theaters and arts organizations in the form of support groups, memberships or annual sponsorships that may be smaller in monetary terms than financing production costs but still constitute a significant amount of support. A variety of different types of support are being seen today, including using part of the advertising budget from a company's publicity activities to support production efforts or, in a recent development, providing a company's products rather than monetary support to enable giveaways to audiences at performances in event-type activities.
 
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